Sora OpenAI's Prelude: Social Media Perspectives on Sora OpenAI and the Future of AI Video Generation

Authors: Reza Hadi Mogavi, Derrick Wang, Joseph Tu, Hilda Hadan, Sabrina A. Sgandurra, Pan Hui, Lennart E. Nacke

Published: 2024-03-02 00:16:22+00:00

AI Summary

This paper analyzes public perception of Sora OpenAI, a video generation tool, via Reddit discussions before its release. It investigates envisioned applications (positive shifts in content creation) and concerns (deepfakes, disinformation). The study provides insights into public expectations and establishes a benchmark for future comparison.

Abstract

The rapid advancement of Generative AI (Gen-AI) is transforming Human-Computer Interaction (HCI), with significant implications across various sectors. This study investigates the public's perception of Sora OpenAI, a pioneering Gen-AI video generation tool, via social media discussions on Reddit before its release. It centers on two main questions: the envisioned applications and the concerns related to Sora's integration. The analysis forecasts positive shifts in content creation, predicting that Sora will democratize video marketing and innovate game development by making video production more accessible and economical. Conversely, there are concerns about deepfakes and the potential for disinformation, underscoring the need for strategies to address disinformation and bias. This paper contributes to the Gen-AI discourse by fostering discussion on current and future capabilities, enriching the understanding of public expectations, and establishing a temporal benchmark for user anticipation. This research underscores the necessity for informed, ethical approaches to AI development and integration, ensuring that technological advancements align with societal values and user needs.