Characterizing the MrDeepFakes Sexual Deepfake Marketplace

Authors: Catherine Han, Anne Li, Deepak Kumar, Zakir Durumeric

Published: 2024-10-14 21:25:42+00:00

AI Summary

This paper characterizes the MrDeepFakes marketplace, a platform for buying, selling, and sharing sexual deepfake videos. The researchers analyze the marketplace economics, target demographics, and deepfake creation techniques to understand the current state-of-the-art in deepfake production and the motivations behind it.

Abstract

The prevalence of sexual deepfake material has exploded over the past several years. Attackers create and utilize deepfakes for many reasons: to seek sexual gratification, to harass and humiliate targets, or to exert power over an intimate partner. In part enabling this growth, several markets have emerged to support the buying and selling of sexual deepfake material. In this paper, we systematically characterize the most prominent and mainstream marketplace, MrDeepFakes. We analyze the marketplace economics, the targets of created media, and user discussions of how to create deepfakes, which we use to understand the current state-of-the-art in deepfake creation. Our work uncovers little enforcement of posted rules (e.g., limiting targeting to well-established celebrities), previously undocumented attacker motivations, and unexplored attacker tactics for acquiring resources to create sexual deepfakes.


Key findings
MrDeepFakes shows significant growth in sexual deepfake content and consumption. The majority of targets are women actors and musicians, and rules prohibiting non-celebrity targets or negative depictions are largely unenforced. Buyer motivations extend beyond sexual gratification to include power dynamics and community contribution.
Approach
The researchers collected publicly available data from MrDeepFakes, including forum posts, video metadata, and user profiles. They employed quantitative analysis of forum activity and video attributes, combined with qualitative thematic analysis of forum threads, to understand the marketplace dynamics, target demographics, and deepfake creation processes.
Datasets
MrDeepFakes website data: 42,986 sexual deepfake videos, 8,198 forum threads, 43,350 forum posts, 611K public forum profiles, 595K public tube site profiles.
Model(s)
UNKNOWN
Author countries
USA