Balancing Creativity and Automation: The Influence of AI on Modern Film Production and Dissemination

Authors: Yiren Xu

Published: 2025-04-27 15:21:38+00:00

Comment: 19 pages, 1 figures, 2 tables

AI Summary

This study analyzes the dual impact of Artificial Intelligence (AI) on modern film production and dissemination, addressing critical ethical and practical challenges. It proposes that AI should be utilized as an 'embodiment tool' rather than an 'alterity partner' to safeguard human authorship and artistic integrity. The research highlights risks associated with surveillance capitalism in AI-driven markets and the ethical dilemmas posed by deepfake technology, concluding with recommendations for international regulatory frameworks and a Human Control Index.

Abstract

The integration of Artificial Intelligence(AI) into film production has revolutionized efficiency and creativity, yet it simultaneously raises critical ethical and practical challenges. This study explores the dual impact of AI on modern cinema through three objectives: defining the optimal human-AI relationship, balancing creativity with automation, and developing ethical guidelines. By employing a mixed-method approach combining theoretical frameworks (auteur theory, human-technology relations) and case studies (The Safe Zone, Fast & Furious 7, The Brutalist), the research reveals that positioning AI as an embodiment tool rather than an independent alterity partner preserves human authorship and artistic integrity. Key findings highlight the risks of surveillance capitalism in AI-driven markets and the ethical dilemmas of deepfake technology. The study concludes with actionable recommendations, including international regulatory frameworks and a Human Control Index (HCI) to quantify AI involvement. These insights aim to guide filmmakers, policymakers, and scholars in navigating the evolving AI-cinema landscape while safeguarding cultural diversity and ethical standards.

Key findings

The research reveals that positioning AI as an 'embodiment tool' preserves human authorship and artistic integrity in filmmaking, while treating it as an independent 'alterity partner' erodes artistry. Key ethical concerns include the risks of surveillance capitalism in AI-driven film markets and the misuse of deepfake technology, particularly regarding consent and the portrayal of deceased actors. The study recommends international regulatory frameworks, ethical guidelines, and a Human Control Index to manage AI's role in cinema effectively.

Approach

The study employs a mixed-method approach, combining theoretical frameworks such as auteur theory and human-technology relations with in-depth case studies. It analyzes films like 'The Safe Zone,' 'Fast & Furious 7,' and 'The Brutalist' to examine AI's varying roles in production, market performance, and ethical considerations.

Datasets

Case studies of 'The Safe Zone', 'Fast & Furious 7', and 'The Brutalist'. The analysis also uses publicly available box office records and social media engagement metrics (views).

Model(s)

UNKNOWN

Author countries

Malaysia

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