Balancing Creativity and Automation: The Influence of AI on Modern Film Production and Dissemination

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Authors: Yiren Xu

Published: 2025-04-27 15:21:38+00:00

AI Summary

This research explores the impact of AI on modern film production, focusing on the optimal human-AI relationship, balancing creativity with automation, and developing ethical guidelines. It argues that AI should be an "embodiment tool" rather than an independent entity to preserve human authorship, highlighting ethical concerns around deepfakes and surveillance capitalism.

Abstract

The integration of Artificial Intelligence(AI) into film production has revolutionized efficiency and creativity, yet it simultaneously raises critical ethical and practical challenges. This study explores the dual impact of AI on modern cinema through three objectives: defining the optimal human-AI relationship, balancing creativity with automation, and developing ethical guidelines. By employing a mixed-method approach combining theoretical frameworks (auteur theory, human-technology relations) and case studies (The Safe Zone, Fast & Furious 7, The Brutalist), the research reveals that positioning AI as an embodiment tool rather than an independent alterity partner preserves human authorship and artistic integrity. Key findings highlight the risks of surveillance capitalism in AI-driven markets and the ethical dilemmas of deepfake technology. The study concludes with actionable recommendations, including international regulatory frameworks and a Human Control Index (HCI) to quantify AI involvement. These insights aim to guide filmmakers, policymakers, and scholars in navigating the evolving AI-cinema landscape while safeguarding cultural diversity and ethical standards.

Key findings

The study finds that positioning AI as an "embodiment tool" preserves human authorship. It highlights the risks of surveillance capitalism in AI-driven film markets and ethical dilemmas surrounding deepfake technology. Recommendations include international regulatory frameworks and a Human Control Index (HCI) to quantify AI involvement.

Approach

The study uses a mixed-method approach, combining theoretical frameworks (auteur theory, human-technology relations) and case studies (The Safe Zone, Fast & Furious 7, The Brutalist) to analyze the integration of AI in film production and its ethical implications.

Datasets

Box office data for Fast & Furious 7 and The Brutalist; social media engagement metrics (views, likes, comments) for The Safe Zone.

Model(s)

UNKNOWN

Author countries

Malaysia

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